This week’s roundup of digital and social news includes tech predictions for 2014, what are the emerging social networks, how Facebook’s advertising changes have affected businesses over the past year and how to optimize a brand’s Twitter profile. Hope you enjoy this week’s news from somewhere nice and warm!
Tech Predictions for 2014: Predictions include more smart home tech products, more ads and a call for more privacy.
5 Emerging Social Networks for PR Pros to Know: Two of the new networks include Medium (which was created by the founders of Twitter and Blogger) and Sina Weibo (which, interestingly is known as “China’s Twitter,” but with twice the users as Twitter and brands have already jumped on board).
Marketers Learn to Play by Facebook’s Changing Rules: A look at how Facebook’s changes to its advertising algorithm over the past year affected businesses.
The Anatomy of a 5-Star Twitter Profile: 10 things to optimize in brand Twitter profiles. One tip: add a trackable link.