In this week’s digital and social news roundup, we take a look at a new technology that is a welcome alternative for the controversial QR Code, what brands are jumping on the Snapchat bandwagon, changes coming in the near future to Facebook advertising and how to optimize something you might not give much thought to: your blog subscriber email.
A new technology called Clickable Paper lets you click on an image without zooming in on a code or logo first. After clicking you can choose from a variety of options like an Amazon link, YouTube video and a website and you can also share via social media channels.
Brands like the HBO show Girls and Taco Bell have created accounts so far and brand activity has started to increase. But engagement metrics don’t exist yet, and it’ll be hard for brands to determine success.
Advertisers have until April 9 to buy Sponsored Stories. After that date, all existing Sponsored Stories will transition into other existing Facebook ad formats. According to Facebook, social context will become a greater part of their advertising strategy in the future.
Tips for optimizing your blog subscriber email.