In PR, storytelling is at the center of what we do. It’s what we listen for when meeting with clients – and ultimately drives successful campaigns. Well-told stories have the power to evoke emotions and drive action. So when we recently heard the following story, we – and many other businesses across the Twin Cities – grabbed a box of tissues, rolled up our sleeves and dug in to help out a worthy cause. We hope you’ll consider doing the same after reading the story that moved us as well as reporters at the Pioneer Press, Star Tribune, WCCO and others.
On August 10, Eagan husband and wife Charles and Svetlana Hanson were murdered by Svetlana’s ex-husband, who then took his own life. It was an act of domestic violence. The tragedy left 11-year-old Ingrid and nine-year-old son Thorin without a father, and the couple’s 9-month-old son, Bjorn, an orphan. The children were at home during the crime, but thankfully not injured.
Three months later, family and friends continue to pick up the pieces to help the Hanson children. Tonight, they’re hosting “Shut the Door on Domestic Violence,” a fundraising event to benefit the Hanson children and the Lewis House, the Eagan-based safe haven for survivors of domestic violence. The benefit, scheduled for Monday, Nov. 15, from 5:30 to 8:30 p.m. at the Holiday Inn Lakeville, will feature speakers Hal Brown, uncle of Ingrid and Thorin Hanson, and Leslie Metzen, Senior Director of Violence Prevention, 360 Communities. Food, a silent auction, and entertainment are included. All services are donated, so 100% of the proceeds will directly benefit the Hanson children and the Lewis House.
Tickets are $20 and can be purchased online or at the door. Children are welcome to attend for free, and there will be kids activities available including face painting.
We hope you’ll consider sharing this story with your family and friends to make a difference for the Hanson children and others in our community affected by domestic violence.