Midwest Dairy, Vikings and us

FUTP smallerSo, last week we spent a day at the Metrodome, eating cheese sticks, drinking milk and hanging out with a few hundred kids and a former Viking. Just another day at the office.

We’ve been working with Midwest Dairy Council and the Minnesota Vikings for the past few months to coordinate the Training Day event for this year’s Fuel Up to Play 60 initiative. And on Oct. 21, all the prep paid off: Hundreds of extremely enthusiastic student leaders from 14 schools in the Twin Cities and Northfield descended on Mall of America Field to learn about the importance of nutrition and physical activity. They got to meet Viking great Bob Lurtsema and Princess Kay of the Milky Way, participated in drills with the De La Salle High School football team and talked about ideas to encourage their classmates to make healthy choices. It’s a great program — we’ve been really thrilled to be a part of it.

Here’s the Bellmont Partners team with Viktor the Viking. (From left: Shelli Lissick, Viktor, Jen Bellmont, Brian Bellmont and Sara Grasmon.)

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