When the federal FACT Act suddenly required financial institutions to screen address changes, how could a little-known tech start-up compete with nationally known providers to leverage banks’ need for a comprehensive compliance solution?
Bellmont Partners began by helping ID Insight focus its brand positioning which included brand mapping and key message and brand identity development. From there, Bellmont Partners developed and launched an aggressive multi-platform campaign to introduce ID Insight to the industry at a time when financial institutions were starving for a compliance solution. By focusing on content-driven education, revitalized collateral and thought-leadership to position ID Insight as an expert address-change resource, brand awareness among its target market skyrocketed from 0 to more than 25 percent. In 11 months, ID Insight signed more than 300 clients.