Lighting Up Brand Awareness and Sales
In the case of Colonial Candle, they turned to Bellmont Partners to help build a robust media relations program. Through Bellmont Partners’ work, Colonial was featured in high-profile national media outlets such as Good Morning America, The Talk, Lucky, All You, Brides, Seventeen, Cosmopolitan, BHG.com, The Wall Street Journal, Martha Stewart Weddings (Blake Lively and Ryan Reynolds’ wedding), Star, Woman’s World, USA Today and more.
In 2013 alone, the campaign resulted in 80 media placements that reached an estimated 45 million people. Additionally, the work contributed to the highest five spikes in website traffic throughout the year.