Capitalize on your opportunities

Posted by: Sara Grasmon

I firmly believe that everything happens for a reason. Yep, I’m one of those “when one door shuts, a window opens” people. Now, just bear with me. I’m not going to preach, rather, I’d like to share a few thoughts I’ve developed because of this mantra.First of all, I want to clarify. I believe that everything happens for a reason, but I also believe a lot of time and hard work is behind every success story. I’m simply confident that if I do everything in my power to achieve my goals, sooner or later, I’ll get the end result I’m after.

Let’s talk about this concept in terms of your organization. Think about it. If you research your market, network and develop your campaign, it should only be a matter of time until you reach your goal. However, we all know it doesn’t always work that easily. That’s where my mantra comes into play.

Sometimes, we do all the right things, but we don’t get the results. At least not when we want them. That’s when it’s important to be patient. Let’s say you made a pitch to three companies, and only one of them signed on. Sure, it’s disappointing, but don’t focus on that. Remember, it’s not a failure; it’s an opportunity.

Now, you can develop a meaningful relationship with one company instead of trying to juggle three at once. Now, you can build your network using your new connections. Now, you have a client that truly knows you and the caliber of your work. Now, you have the opportunity to reach an even larger audience with even more support.

The catch is that you have to fully embrace each opportunity as a potential life-changing one. You can’t spend time sulking. You have to be proactive. Of course, not every opportunity is going to have a huge payoff, but you never know when that one that does will come along. That’s why it’s important to focus your energy on what you have instead of staying fixated on what you don’t.

While you’re doing this, look at the big picture. Visualize the many different paths that could get you from the present to your desired future. Do what you can to make this happen, but also, try believing that everything happens for a reason. Meet obstacles head on, and turn them into opportunities. Figure out how they could help you develop your skills and get you to your goal, and don’t look back.

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