Four Clients Take Home Eureka! Innovation Awards

Bellmont Partners has always worked with innovative, growth-oriented companies, and nowhere was that focus more on display than at last night’s Eureka! Innovation Awards: The Minneapolis/St. Paul Business Journal recognized four of our Minnesota-based clients for their creativity, innovation and progress, including:

Anti-fraud technology software company ID Insight, for its Search Engine Encryption Kit, which compiles secure information quickly for fraud detection and data analysis. The SEEK technology – used primarily by banks, credit unions and other financial services organizations, is “a speed-optimized way of storing searchable data, all under a layered firewall.” (Banking and Finance category)

NxThera, Inc., for its minimally invasive Rezūm System that uses water vapor to treat benign prostatic hyperplasia, or an enlargement of the prostate gland. “It’s a slick treatment option — killing cells in the gentlest way possible,” the Business Journal wrote. (Health Care Technology category)

Replacement window manufacturer Renewal by Andersen, for its 124,000-square-foot corporate headquarters expansion, “a showcase for its commitment to environmental stewardship.” (Architecture, Engineering and Real Estate category)

NovuHealth, which delivers consumer-centric loyalty programs to the health care market, “an innovative way to get people involved in their own health care decisions.” (Health Care Services category)

We’re extremely proud to be working with these forward-thinking companies. The Business Journal says they’re “revolutionizing their businesses, and even industries,” and we wholeheartedly agree. Congratulations!

Talking Points: How marketers can make the most of a major sporting event

Talking Points event

As Minnesota gears up to host a certain high-profile football game next February (for the first time in 25 years), local marketers are already working to prepare for and get the most out of the big event. To help these professionals make smart marketing decisions, Bellmont Partners teamed up with Arik Hanson of ACH Communications to host the first in our new Talking Points discussion series, focusing on how to leverage the spotlight that will soon be shining on the North Star State.Read more

Thrive: Bridging the Gap Between Urban and Greater Minnesota

Here at Bellmont Partners, we’re strong believers in not focusing solely on our local, urban communities, but also connecting with the many businesses, people and communities in Greater Minnesota. We work with organizations all across the state, as well as across the country. With that in mind, I was fortunate to attend TEDxBemidji’s first-ever event, traveling over 200 miles from the Twin Cities to see seven speakers talk about and demonstrate the amazing work they’re doing in Northern Minnesota, in the traditional TED Talks format. The theme of this year’s event was “Thrive” – and I can safely say that based on what I saw on stage, our fellow Minnesotans in the Great North are truly thriving, pursuing their passions and sharing in a community.Read more

Congrats to 32 Under 32 winner Hyedi Nelson!

Congratulations to 2017 32 Under 32 winner Hyedi Nelson, who was selected from more than 100 nominees in Ad Fed Minnesota’s annual recognition of the best young talent in the marketing, advertising and public relations industry.

As an account supervisor at Bellmont Partners, Hyedi has taken a leadership role in establishing the firm’s med-tech and health focus area. In the past year alone, Hyedi’s work has spanned a med tech global product launch; Second Harvest Heartland; NxThera, a medical device startup; and People Incorporated, Minnesota’s largest provider of mental health services.Read more

Makin’ It: Minnesota Manufacturers Bullish on Growth, Worried About Recruitment

Business is booming for Minnesota’s makers, from the Metro to the Iron Range and everywhere in-between. This year’s ninth-annual State of Manufacturing Survey from Enterprise Minnesota, shared at an event on May 9, revealed a strong sense of optimism among Minnesota manufacturers. We attended the event with our manufacturing and non-manufacturing clients alike in mind, as the current trends and undercurrents that influence Minnesota’s manufacturing landscape of course also affect the broader economy.

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Bellmont Partners Recognized as One of the Country’s Top Small PR Agencies by Ragan & PR Daily’s Ace Awards

We’re proud to have been named one of the top small agencies in America after earning a finalist nod in this year’s Ragan & PR Daily’s 2016 Ace Awards.

According to Ragan & PR Daily, the awards highlight “the communications professionals, in-house teams and agencies behind the most impressive work of the year. These practitioners are the most talented in media relations, internal communications, health care communications and so much more.”

Congratulations to the other finalists, and a big thank-you to all of our clients, colleagues and collaborators. Your partnership is what drives our work and makes recognition like this extremely meaningful, especially as we celebrate our agency’s 20th anniversary!

Bellmont Partners has been recognized by Ragan & PR Daily in previous years, as well: We were named an Ace Agency for B2B and business services in 2015, public relations agency of the year in 2014, and an Ace Agency for our event work in 2013.

Building Each Other Up to Give Back

Three years ago, I attended an event at the Weisman Art Museum on the University of Minnesota campus hosted by the Center for Girls’ Leadership – a small-but-mighty nonprofit dedicated to inspiring girls today to lead tomorrow. I immediately wanted to get involved, but – considering my hectic college senior schedule – I put my name on the sure-I’d-love-to-help-someday list and put it on the back burner. As the year went on, I made sure to keep in touch periodically with the executive director, Alex Young, in the hopes I’d be able to fully commit to the organization one day.

Flash forward to May 2015: Graduation, a job offer from Bellmont Partners and a mountain of free time previously reserved for papers and projects. I emailed Alex yet again asking if she needed help with the CGL. She obliged, this time asking me to join the board and help her grow the organization. I’ve been on the board of directors for almost two years and, now in our sixth year, we’re striving to cultivate meaningful relationships with a diverse group of incredible women across the Twin Cities. This past weekend, we hosted a new event called Girls in Media. The goal was to create an experience geared toward helping girls create their own values-based messaging as an alternative to many of the negative stereotypes and images they’re served in TV shows, movies, music and more. The girls created Instagram stories, wrote an outline for a print newspaper article, brainstormed new CGL programs and ways to market them, and stretched their leadership and confidence skills by presenting their work at the end of the event.

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Bellmont Partners Adds Another Classics Award to the Shelf

We had a fantastic time at the Minnesota PRSA Classics Awards last night, honoring our town’s best and brightest strategic communicators and celebrating the greatest work and achievements of our local PR community. It was a treat to visit The Machine Shop and take in the beautiful sights of the historic, spacious venue.

Bellmont Partners took home the win in the Marketing Services, Agency/Organization with <25 Employees category for our work with longtime client GradStaff, an outsourced college recruiting firm. Bellmont Partners reached key influencers, established credibility for GradStaff and its leadership, and coordinated several high-profile national media hits on CNBC.com, Parade.com, MSN.com, in American City Business Journals, and more.

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Struggling with Content Overload? Five Helpful Reminders to Get Your Content Marketing Plan Back on Track

How do the words “content marketing” make you feel? Overwhelmed? Excited? Or, maybe, a bit lost? No matter where you are in your content marketing journey, one thing is for sure —it isn’t going away any time soon, and for good reason.  A strong content marketing strategy is essential for any marketer when it comes to creating value with your key audience and ultimately, driving action for your business or organization.

Today, more and more of our conversations with clients revolve around the topic of content marketing, and more specifically, how we can help them create a strategic content marketing plan that is not only effective, but also manageable. There’s no denying it—getting started on a content marketing plan can be overwhelming. From defining your key audiences to allocating resources to executing a campaign across a seemingly endless array of platforms, formats and devices, it becomes a lot to consider. But here’s the good news: By prioritizing your key audiences and focusing your efforts on telling the right stories on the right platforms at the right time, you can be successful.Read more

Check, Please: Cooking Up Business Skills With a Restaurant Takeover

Do you remember your first job? From telemarketing to packaging Halloween makeup to serving at a restaurant, we’ve all been there. A common saying at my first job was “you got time to lean, you got time to clean.” Little did we know our first job experiences would shape the business skills we use every day – especially the value of a strong work ethic.

The value of hard work is often a lesson in itself. For one group of suburban Twin Cities students, a little bit of “sweat equity” goes a long way toward teaching career ambition, perseverance and the entrepreneurial spirit. Recently, our team helped spread the word about “Graft’s Grill Goes Sporty,” a community partnership between Wayzata Public Schools, our client Peg’s Countryside Café and Interfaith Outreach & Community Partners (Interfaith Outreach). The partnership helps young people gain job skills, discover their personal passions and become career-ready through the real-life experience of running a restaurant for a day. This event has an almost two-decade history; the program was started by and named after a beloved Wayzata schoolteacher, Suzanne Graft, who passed away in 2010. Peg’s Countryside Café and Rick Graft continue to invite youth to open the café’s doors and take over the restaurant for the night in Suzanne’s honor.
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