For the first time in history, the Minnesota Club near Rice Park in downtown St. Paul is open to the public – and Bellmont Partners was there to help launch the new venture. Herbie’s On The Park – a new neighborhood social house nestled within the walls of the Minnesota Club – brings a lively, entertaining atmosphere to a once-exclusive establishment, giving us plenty to highlight as we led a media relations campaign for the grand opening.
Named after the hockey legend and St. Paul native Herb Brooks, Herbie’s On The Park features a menu of contemporary twists on classic American fare and handcrafted cocktails, as well as a full craft beer and wine list. Of course, this all comes with nods to Herb Brooks – his Olympic ring is even encased near the entrance to the tavern!
The pros behind Herbie’s are nurturing an inviting space while focusing on creating upscale tavern fare sure to delight anyone who enters. Herbie’s On The Park offers lunch and dinner menus seven days a week, with a full brunch menu on Saturdays and Sundays. A few signature items include walleye cakes – which City Pages named one of the “5 things you should be eating this week” – a tavern burger topped with bone marrow butter, Minnesota Crisp – made with fresh apples from Pepin Heights, Minn. – and deviled eggs topped with candied bacon.
Prior to the Sept. 24 opening, we helped coordinate an exclusive preview event for members of the media, as well as the restaurant’s new neighbors and friends. More than 80 people attended the soft opening and enjoyed samples of the upscale tavern fare and delicious cocktails. Fun fact: Herbie’s features a menu of five varieties of Herb Brooks’ favorite drink – the Moscow Mule. YUM!
But don’t just take our word for it – Mpls.St.Paul Magazine says Herbie’s On The Park “has old St. Paul swag,” City Pages says, “the dining room alone is beautiful enough to merit a visit,” and Eater Minneapolis notes that “roaring fire, copper cups and old school comfort await.” Eater also calls the upscale tavern fare “exceedingly pleasant and inclusive,” and placed Herbie’s On The Park in the top spot on their list of “Hottest Restaurants in Minneapolis and St. Paul Right Now.” And the Pioneer Press calls out both the 40-seat bar and the restaurant’s cuisine, saying the “marble bar and a very classic upscale tavern menu should please Minnesota Wild fans and food-lovers alike.”
We’re looking forward to a continued partnership with this new St. Paul staple!