Those passing by Magers and Quinn Booksellers in Uptown, Minneapolis last Thursday evening must have thought they were caught in a time warp, as dozens of 90s pop culture fans joined authors Bellmont Partners President Brian Bellmont and co-author Gael Fashingbauer Cooper to celebrate the launch of their new book, The Totally Sweet 90s.
Bellmont Partners coordinated the event: Guests wore their finest flannel shirts over an assortment of grunge band t-shirts while dining on grilled cheese sandwiches, tater tots and an updated take on the much-missed ‘90s soda Surge to a classic soundtrack of 90s college rock. The crowd reminisced about its favorite moments from the “whatever” decade and marveled at some of the tastes and trends that perhaps ought to have been left 20 years in the past – especially the what-were-they-thinking Barbie boy-toy, Earring Magic Ken.
Along with the authors, actor Patrick Thomas O’Brien – better known to 90s fans as Mr. Dewey from “Saved by the Bell” – signed autographs and shared the inside scoop about the real behind-the-scenes drama at Bayside High. The group then posed for pictures before emceeing a 90s trivia contest with fabulous prizes, including autographed DVD copies of SBTB (we tried, but failed to part with Earring Magic Ken).
The Totally Sweet 90s is an entertaining cavalcade of the toys, tastes and trends that defined the decade when technology came of age and pop culture took on a sardonic, slacker-loving tone that brought mainstream success to such classic films as “Singles” and “Dazed and Confused,” and televisions shows like the blockbuster hit about nothing, “Seinfeld.” The book has been covered everywhere from WCCO Radio and KMSP-TV to Today.com and Huffington Post.
Pick up a copy of The Totally Sweet 90s at your local bookseller, or visit Amazon.com for traditional and digital copies.
Just make sure and get this book before every copy is “Audi 5000.”